SewingGuru PR & Media Kit

 

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"To be the Best Sewing Solutions Provider to the World" - SewingGuru Team


About SewingGuru.com

SewingGuru.com (by Ban Soon) is Singapore No. 1 Home & Industrial Sewing Machines Specialist and has served the Singapore Sewing Market for over 41 years on Sewing Machine Sales, Repair, Accessories, and Sewing Classes. It has helped ten of thousands of customers choosing the right sewing machines for their home, hobby or business use. It is the leader in the sewing industry and a respectable household brand name in Singapore. Within a year, Ban Soon has grown from half-shop into 3 full-fledged shops in Clementi, Katong Point, and Ho Chi Minh, and it's turning a new page.

Clementi Showroom for testing

1976 - Sewing Machine Cart

Ban Soon has its humble beginnings in 1976 with a mobile sewing machine cart. The founder, Mr. Ong Ban Soon, carried the sewing machines going around Singapore and serving the community, educating and showing people the values of the machines and its differences and providing both sales and repair. 

People from every corner of Singapore know Mr Ong Ban Soon and his belief in serving its customer. The values of Ban Soon has since won the hearts of many Singaporeans and Foreigners, both young and old.

Clementi Class/Workshop

1990s - Inherited the Culture

In 1990s, the younger son of Mr Ong Ban Soon, Mr Ong Chan Hoe inherited over the business and run the business out from Clementi. He made a pivotal decision and run the self-employed business. 

Mr Ong Chan Hoe holds the values of his father, and laying out the fundamental principles of Ban Soon, and the belief has been kept up till today.

Katong Class/Workshop

 

2017 onwards  - The New Beginning


The young team injected fresh ideas and innovative marketing strategies, in sync with changing consumer trends, were implemented. Aggressive programmes were launched to grow Ban Soon into a leading brand in sewing communities and bring a lot of success stories and online social media exposure. The company experience a 7x of growth within the short period of 4 months and has won the Brother’s Home Sewing Machine Top Channel Reseller Award the first time, against the Goliath-like Spotlight, Courts, Giant, Sing Mui Heng or online giant Lazada or Qoo10 and Amazon. 

Ban Soon has since evolved. It is now the best and largest sewing machine provider in Singapore, and specialized in the sales and support of Home Sewing Machine brands like Brother, Janome, Singer, Juki, Merrylock, Babylock and Bernina for both retail and online (www.sewingguru.com). Ban Soon also specialize in Industry Machines such as Juki, Brother, and Pfaff. It is the only company that provides servicing and repair in-house for all the machines it sold, and tens of thousands of professionals & hobby sewers and sewists follow and trust the Ban Soon brand and recommendations.

With its efforts in staff training and high-end technology systems in ensuring excellent customer service and support, Ban Soon brand is consistently achieved and while attained its excellent in services among the sewing community.

Rapid Growth & Building the History

With help from a young team and deployment of new technology, Mr Ong has carried Ban Soon and grown from a self-employed business, into a rapid growth and has transformed into a successful & respectable business. 

From a 350sqft shop, to a full-fledged shop of 1,400sqft for Clementi, and expansion into the Vietnam market with the largest Brother Sewing Machine in Ho Chi Minh, and now, expanding into sewing showroom, classes & workshop in Katong Point. It is proven that with an injection of new blood and ideas, a once-seen sunset business has revived and growth 3x within a year.

Ban Soon has become a household brand name of sewing in Singapore and the World. People came all from overseas, to visit this little shop at Clementi to make their purchases.
Ban Soon now serve its range of customer from west to east, and to the world - on Sales & Service of Sewing Machines, Sewing Accessories, Sewing Classes & Workshop, and regards as the best in the sewing industry. Ten of thousands of customers make their purchases and use its service with Ban Soon each year, making it the largest and the best in Singapore.
With its marking of the new showroom and classroom that can house 30 pax students at Katong Point, Ban Soon is turning on a new page on this 41st anniversary.

 Collaboration with Schools and Colleges

We are honored to be invited by the Schools and Colleges to be part of their events and programmes.

Lasalle Students - SewingGuru.com by Ban Soon Taftc Students - SewingGuru.com by Ban Soon Temasek Poly Students - SewingGuru.com by Ban Soon ITE College Students - SewingGuru.com by Ban SoonNAFA Students - SewingGuru.com by Ban Soon

 
 

Collaboration with Production


  
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